Table of Contents
a) Environmental Scan
b) Brescia Positioning for the Future
a) Overarching Strategic Objective
b) Vision Elements
c) Strategic Objectives
This strategic plan, entitled Living Leadership, heralds an era of growth for Brescia. While Brescia’s long-term vision remains unchanged, a new overarching strategic objective articulates a five-year vision where students abound and thrive in a growing, dynamic community. The five-year strategic objective is:
To strengthen Brescia’s competitive position and embrace our values while growing our student community to 1,200 full-time students by 2015.
Four descriptive vision elements, nine bold objectives, and 27 key initiatives will drive Brescia toward its strong future. This plan maps out Brescia’s destination for 2015 and its five-year route on the journey of growth. Equally important as growth, if not more so, is what Brescia will be like as it grows and changes. Brescia’s ongoing, strong commitment to its core values, evident throughout this planning process, will guide us as we pursue growth, to ensure that the essence of Brescia endures.
Living Leadership contains seven sections. Following this introduction is Section II, which elaborates on the strategic planning process. Section III revisits Brescia’s vision, mission, and values, while Section IV addresses the first of three powerful questions, “Where are we now?” and provides highlights from our environmental scan and brand positioning. Section V turns to Brescia’s future and gives insight into ‘Where are we going?’ The vision is clarified with Brescia’s four vision elements and nine specific strategic objectives. Section VI of this plan details ‘How will we get there?’ by identifying the 27 key initiatives that Brescia will undertake during the life of this plan. Implementation of the plan and the measurement of its success, are detailed in Section VII.