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Why a new brand for Brescia?

In this our 90th year, Brescia University College has taken a hard look at the image it presents to the world and has created a bold new look and positioning that will help us to attract donors, heighten awareness for what it is we do and what we stand for, and entice new students to join us.

Our new positioning, or brand, is more than a logo or a tagline. It is more than a new look and a new web site, though we have achieved those as well. Rather it is a promise that we are making to our various audiences. Our new brand is defined by the sum total of our heritage, the human characteristics that have shaped us, what we have done over the past nine decades since the Ursuline sisters first set us in motion in 1919. And it is a distillation of all that makes us unique.

Based on much research, confirmed values, and careful deliberation we have arrived at a brand promise statement that we think resonates and even focuses everything that we do here at Brescia. We have selected, very carefully, four brand attributes or words that convey the essential Brescia experience, and a tagline that will become a call to action for us and for future students as we all move forward with exciting plans for growth.

Our brand statement is:

“Brescia University College is the transformative learning community for passionate, creative young women who seek to fulfill their personal aspirations and lead boldly in a rapidly changing world.”

Our four guiding attributes are:

  • Invigorating
  • Student-centred
  • Compassionate
  • Empowering

And the words that sum up the experience that our past, present, and future students embody every day of their lives are:

Brescia Bold: Choose to Lead

Brescia is redefining what it means to lead boldly. We do this by helping young women to become wise, articulate, self-confident, socially conscious individuals who are prepared to step up and seize leadership, each in her own way.

We feel that these words are true for Brescia students in the past, now, and into the future. The words themselves are bold. And we recognize that this is a quality that is needed to guide us as we lead the way.

While the phrases “Brescia Bold” and “Choose to Lead” may sometimes be used in conjunction with each other, they are generally uncoupled. “Brescia Bold” guides our current student recruitment strategy and “Choose to Lead” is our institutional tagline.

In the pages that follow you will see fonts, logos, colour palettes, templates, and suggestions for photo treatment and publication design. Please contact the Director of Marketing, Communications, and External Relations if you have any questions about brand usage. By using fonts and logos provided, you will help maintain consistency at Brescia University College. Thank you for your co-operation.

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