When you choose to study Marketing, you will research consumer habits to strategically examine and prepare effective marketing programs. Dive into developing and testing new commercial products, understand how analytics are used to grow a business or explore digital marketing tactics in a rapidly changing environment – inthe Marketing program, you decide! Under the guidance of your experienced professors, you will learn decision-making, communication and management skills through a variety of dynamic courses, including: Digital Marketing, Integrated Marketing Communications and Marketing for Management and Organization Studies.
During your bold experience in the Marketing program, you will be given many opportunities to put theory into practice. You will work with an organization in London to create an integrated marketing communications plan and have a chance to participate in the Industry Internship Program! Through these enriching learning opportunities, you will graduate with the skills you need to start your future career in the business world.
CHOOSE TO be a leader in developing effective marketing programs.
CHOOSE TO lead in a creative industry.
CHOOSE TO understand the psychological influence on consumers.
Admission requirements for Ontario high school students:
Employment opportunities for graduates include:
“The Consumer Behavior program provides a collaborative and experiential approach to learning that enables students to navigate and learn from real-life business cases. The small class sizes lend well to discussion and challenge you to explore new perspectives. My time in the program equipped me with the confidence, skills and flexibility needed to kick-start my career.”
Explore a path towards your future degree. Click on the heptagons below to learn more.
| Honours Specialization | Specialization | Major | Minor | |
|---|---|---|---|---|
| Marketing |  |
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