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Consumer Behaviour

Do you have an interest in research and a passion for marketing?

When you choose to study Consumer Behavior at Brescia, you will research consumer habits to strategically examine and prepare effective marketing programs. Dive into developing and testing new commercial products, understand how analytics are used to grow a business or explore digital marketing tactics in a rapidly changing environment – in Brescia’s Consumer Behavior program, you decide! Under the guidance of your experienced professors, you will learn decision-making, communicatoin and management skills through a variety of dynamic courses, including: Digital Marketing, Integrated Marketing Communications and Marketing for Management and Organization Studies.

During your bold experience in the Consumer Behavior program, you will be given many opportunities to put theory into practice. You will work with an organization in London to create an integrated marketing communications plan and have a chance to participate in the Industry Internship Program! Through these enriching learning opportunities, you will graduate with the skills you need to start your future career in the business world.

CHOOSE TO be a leader in developing effective marketing programs.
CHOOSE TO lead in a creative industry.
CHOOSE TO understand the psychological influence on consumers.

Become a leader in marketing programs.

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Admission Requirements

Admission requirements for Ontario high school students:

  • Minimum Average: 79.5%
  • ENG4U
  • Two of the following: MHF4U, MCV4U, or MDM4U
  • Recommended for Food Management & Marketing:
    SCH4U or SCH3U

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Career Opportunities

Employment opportunities for graduates include:

  • Project Coordinator
  • Marketing Specialist
  • Director of Communications
  • Account Manager

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Bold Stories

Photo of Sarah.

“The Consumer Behavior program at Brescia provides a collaborative and experiential approach to learning that enables students to navigate and learn from real-life business cases. The small class sizes lend well to discussion and challenge you to explore new perspectives. My time in the program equipped me with the confidence, skills and flexibility needed to kick-start my career.”

Sarah Reniers

Class of 2019

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